Director, E-commerce, Retail and Licensing
Kevin Lawton oversees the merchandise licensing for RCMP. All logo used on merchandise is authorized and controlled through the RCMP Foundation. The Foundation strives to develop product nationally that upholds the highest standards and integrity towards this Iconic Canadian brand. In doing so, our continuous goal is to support the efforts of the Canadians who dedicate their lives to the RCMP and protecting Canadians through generating retail sales and donating all proceeds into the RCMP Foundation programs. In addition to licensing, the Foundation also oversees the development and sales of product online at www.themountieshop.ca and operation of The Mountie Shop locations at the Musical Ride Stable and Leikin National Headquarters.
Starting his management career at Canada Safeway, Kevin then accepted a role with his favourite NHL hockey team, The Calgary Flames. There he reached an executive director level, running all merchandise operations, event management and product development. After 8 years with the Calgary Flames, Kevin moved to Ottawa and accepted the Director of Merchandise position with The Ottawa Senators. There his career thrived, developing a retail and licensing model that embraced the brand, grew revenues and created the retail outlets, The Sens Store. Kevin worked for the Senators for 10 years, before choosing the exciting path of overseeing this iconic Canadian brand, where his efforts will now directly benefit Canada’s youth at risk. Throughout his 18 years with the NHL and 22 management, Kevin has a passion for merchandise and bridges the connection between merchandise and strengthening the brand.