Meet the RCMP Foundation Senior Leadership Team
President & Chief Executive Officer
Sylvie Madely is the President & CEO of the RCMP Foundation — an independent, arm’s-length, national charity that builds brighter futures for Canada’s children and youth at risk. A passionate advocate for disadvantaged young people, Sylvie is committed to helping local community groups to work with volunteer RCMP members in tackling some of the most pressing issues facing youth today — such as drug and alcohol abuse, bullying, gangs, violence and suicide. Her goal is to initiate, develop and support community programs across Canada that build confidence, self-esteem, competence and character, and equip young people with the life skills they need to become contributing members of a safer, healthier society.
Prior to joining the RCMP Foundation, Sylvie was Vice-President, Fundraising, Marketing & Partnerships at CARE Canada, where she stabilized and restructured all private-sector development operations, including traditional and online fundraising, and took the organization to new levels of fundraising success. Previously, as a Senior Consultant at KCI Ketchum Canada, she provided more than a dozen nonprofit organizations with advice, guidance and training in major gift development and capital campaign management. As Vice-President, Financial Development & Communications at the National Capital Region YMCA-YWCA, Sylvie revitalized a comprehensive fundraising, marketing and communications program, including a successful $15-million capital campaign. Earlier she served in progressively responsible development roles at TVOntario, the National Gallery of Canada, and the University of Ottawa.
Before joining the nonprofit sector, Sylvie began her career in the Canadian film industry. Fully bilingual, she has served as a volunteer presenter, panelist and mentor at events sponsored by the American Alliance of Museums, the Association of Fundraising Professionals (AFP), CARE International, the Humanitarian Coalition, the North American YMCA Development Organization (NAYDO), the Ontario Museum Association, and the Public Broadcasting Service (PBS). Her education includes studies at McGill University and Université de Montréal.
Liz is responsible for the development and delivery of all fundraising activities for the Foundation including major gifts, corporate partnerships, annual fund and major events. Liz works to match donors with the causes they are passionate about, ensuring that their investment has the biggest impact it can on children and youth in need.
Liz has seventeen years of management experience in both the private sector and the charitable/voluntary sector. She has a passion for community development and programs that help children and youth reach their full potential. Liz has had the privilege of working for local community groups in Ottawa, as well as both national and international organizations. Through her volunteer work, Liz found the charitable sector and has been hooked ever since. She thrives on building relationships and witnessing the amazing things that can happen when a community rallies around a cause. One of the most rewarding parts of Liz’s jobs is seeing first-hand the difference giving can make to those in need.
Liz is originally from England, but now resides in Ottawa. You will find her racing around in her spare time acting as taxi service and cheer leader for her three loud and energetic kids.
Director, E-commerce, Retail and Licensing
Kevin Lawton oversees the merchandise licensing for RCMP. All logo used on merchandise is authorized and controlled through the RCMP Foundation. The Foundation strives to develop product nationally that upholds the highest standards and integrity towards this Iconic Canadian brand. In doing so, our continuous goal is to support the efforts of the Canadians who dedicate their lives to the RCMP and protecting Canadians through generating retail sales and donating all proceeds into the RCMP Foundation programs. In addition to licensing, the Foundation also oversees the development and sales of product online at www.themountieshop.ca and operation of The Mountie Shop locations at the Musical Ride Stable and Leikin National Headquarters.
Starting his management career at Canada Safeway, Kevin then accepted a role with his favourite NHL hockey team, The Calgary Flames. There he reached an executive director level, running all merchandise operations, event management and product development. After 8 years with the Calgary Flames, Kevin moved to Ottawa and accepted the Director of Merchandise position with The Ottawa Senators. There his career thrived, developing a retail and licensing model that embraced the brand, grew revenues and created the retail outlets, The Sens Store. Kevin worked for the Senators for 10 years, before choosing the exciting path of overseeing this iconic Canadian brand, where his efforts will now directly benefit Canada’s youth at risk. Throughout his 18 years with the NHL and 22 management, Kevin has a passion for merchandise and bridges the connection between merchandise and strengthening the brand.